Ladbrokes Coral launches industry first sports betting slip integrated into Playtech's live casino games allowing players to enjoy table games and wager on sporting events simultaneously.
Ladbrokes Coral and Playtech have recently launched the first live dealer games that come equipped with a sports bet slip integrated into the game. The brand-new offering will give players the opportunity to follow and wager on the sports action of the day without the need to leave the live dealer table. The 2018 FIFA World Cup will offer the first sports betting experience on the new live dealer product, allowing players to make bets on the semi-finals, third place, and the final on Sunday afternoon.
Other industry-leading developers have produced ways to play table games and watch the FIFA World Cup simultaneously, but Ladbrokes Casino and Playtech are the first to provide the ability to bet on sporting events and play table games simultaneously.
The brand-new feature will be available on a selection of live roulette tables along with sports-trained dealers providing commentary on popular matches. Players can also look forward to a dedicated video wall displaying statistics and game events for added convenience. The integration was initially developed with a focus on mobile compatibility with Fresh8 Gaming providing the necessary sports content.
Fresh8 Gaming will automate the delivery of content for sports betting and ensure that the most optimised and popular bets are delivered in real time to each player. By utilizing the remote bet slip from Ladbrokes Casino, players will have the ability to directly transact within the Fresh8 advert without having to leave the Live casino client powered by Playtech .
The Fresh8 Gaming technology will be live with over 15 different sports to choose from which includes the most popular leagues from around the world, such as the NFL, NBA, and global soccer. The live roulette tables are available 24 hours a day and 7 days a week, so automation of sports content is vital to ensure players can see the most popular and relevant wagers and latest Get A Price enhanced odds offered by Ladbrokes.
Players will find the new live dealer offering at Ladbrokes Casino very similar to the Cheltenham Festival themed live roulette rooms offered by Ladbrokes Casino not too long ago. The live roulette rooms featured horseracing experts at every table, providing commentary for all 28 races during the Cheltenham Festival. Although players were unable to bet on the horses themselves, they could still utilize the winning horse numbers as jackpot numbers.
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